In 2014, Always launched their #LikeAGirl campaign. The video they created for this campaign was to raise awareness for their movement to help champion girls’ confidence. This ad quickly rose in popularity and made a strong impact among viewers all over the country.

This video takes place on a commercial set and begins with a director telling male and female actors that they are going to be given a set of actions to do, and that they should perform the first thing that comes to their minds. The first action is “show me what it looks like to run…

Photo Courtesy Warner Bros

The release of Wonder Woman 1984 is quickly approaching, but there were many strategies put in place months before to effectively market this movie and cater to the new normal of releasing a big box office movie on a streaming platform. Wonder Woman 1984 will be released in select theaters that may be open and exclusively on HBO Max. This movie was originally set to be released in June 2020 and then October 2020, with the push back and change in release date as well as the new streaming offering, the social media strategy for the premier of Wonder Woman…

Over the last couple of years, many companies have focused their efforts on creating a new code of conduct and ethical guidelines specifically for their social media platforms. Many beauty and makeup companies have an ethics guideline in place and it is structured to be more inclusive and aware of the progressive steps we are taking as a society. These general guidelines highlight how important it is to embrace and love yourself, and social media guidelines focus on being honest, real and trustworthy. …

It’s the year 2020 and influencer marketing continues to take partnerships, brand ambassador programs and brand representation to the next level.

Before the concept of influencers, many companies constantly turned to celebrities to represent them and their products. Now with the world of influencers, brands are changing the narrative and taking a different approach when choosing someone to represent their brand.

Why is influencer marketing such a game changer for brands? …

Nintendo has been a house-hold name for a very long time. According to an article from Business Insider, “Nintendo has been the number-one household name in video games since releasing the Famicom in Japan back in 1983. The console’s interchangeable floppy disks and inspiring games helped the company push back against the arcades that dominated the video game industry at the time” (Dunn & Webb, 2019).

Nintendo rose to fame with not only their game consoles, but especially with games like “Super Mario Bros.” and “The Legend of Zelda”. …

Google is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, a search engine, cloud computing, software, and hardware.

Although Google is known to assist many company’s with their own analytics and making sure they meet their social media objectives and goals, Google has their own set of objectives, goals and KPI’s.

Company Objectives

Google’s mission is to organize the world’s information and make it universally accessible and useful.

Welcome to Runway Rogue, we are so happy to have you join Team Runway!

Runway Rogue is the creative vision of 90’s supermodel Patricia Hartmann, whose favorite aspect of her illustrious modeling career was the incredible transformation that happens in the makeup chair.

As a lover of all things that make lips luscious, Patricia carefully crafted each and every shade of this limited edition collection of creamy lipstick bullets, rich glosses and extreme long wear pencils.

The formulas are loaded with hydrating oils and extracts which will pamper your lips and keep them supple and soft. The textures range from…

Using a niche platform might be just what you need for your next social media campaign.

You’ve heard of them, you know them and you probably use them often. Facebook, Instagram, Twitter, Snapchat, LinkedIn and Pinterest are what many like to call the “Big Six”. These six social media companies have been and continue to be the leading platforms for businesses to promote their social media marketing initiatives on. TikTok, has most recently come a long in the last couple of years and joined this list of popular platforms. …

Vine paved the way for the creation of video content across many social media platforms in today’s digital world. If you’re on TikTok or Instagram you may have recently come across the term “Vine Energy” and you, along with many others probably know exactly what that means.

This catch phrase has quickly turned into a way to compare the qualities of videos on platforms like TikTok and Instagram Reels, to that of the late Vine videos. An article from Paper Magazine states, “Users across generational bounds, though, are pointing out perceived “Vine energy” in the comments of some of their…

Samantha Hernandez

Social Media Master’s Student at UF — Content Creator

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store